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Archives: May 2010

Dream, Believe, Work Hard

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What on earth was I doing when I was sixteen? Incredibly an Aussie 16-yr old has just circumnavigated the globe in her shiny pink boat. I certainly felt a twinge of age when I heard about this!

There was no hesitation to dwell upon thinking up a marvel of inspiring insight. It all came so naturally once she felt compelled to challenge her Prime Minister’s assertion that she was the latest national hero. She felt differently.

“You don’t have to be anything special to achieve something amazing. You’ve just got to have a dream, believe in it and work hard.”

Optimum Presentation Slot

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I enjoyed an interesting discussion over a sushi lunch the other about when an upcoming presentation should be appointed. Everyone involved realised that two times to steadfastly avoid were the fabled graveyard shift and early bird slot.

Why is it that any attendee will be at such a low ebb immediately after lunch? I’ve lost count of the number of people I’ve seen nod off in the 2-4 twilight zone. Similarly, whilst an early slot may feel like a good idea, how awake and alert and people truly going to be at the crack of dawn? In my experience, an audience needs to get over whatever mails and messages have flown in since last touchdown and given time to action something that’s been bugging them, else you won’t get their undivided attention.

Of course, business doesn’t grind to a siesta style halt in these hours, yet if you’re trying to maximise the punch of your time at the lectern, then having a couple of hour session that finishes about half-an-hour before lunch I would say is the optimum. Even with the trend to ‘deskwiching’ for lunch, people still look forward to their break and it also gives you chance to provide for instant (and hopefully positive) discussion before all attendees disappear to four corners ne’er to meet again.

Another interesting debate my chat reminded me of was from my sales-youth. I once was party to deliberations over which slot to arrange a final presentation.

We were one of a trio of prospective vendors on a shortlist and were given a choice of three times. They happened to be for the same start on three successive days.

I remember my first emotion was that we were clearly in the driving seat. Why else would we get first pick? Yet there were members of the team a little perturbed that this meant it was ours to lose! In the end the combined wisdom was that we should go last.

The rationale was that any final decision would be made with the memory of our stint in the spotlight, or at least the easiest to recall by dint of being most recent. As a final safety net, we felt that we’d prefer to have the extra prep time too and were happy to put a touch of added time pressure onto our rivals that needed to complete earlier.

The middle slot was quickly discounted, and the forerunner position, whilst offering a chance to set the bar, was felt to be too far removed from decision day.

That deal came in by the way, and was the largest won that year.

Gathering and Processing

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In downtime I recently watched the ever-entertaining super-survivor Ray Mears. In Wild Foods, he fed himself the way our Mesolithic ancestors ate.

He was particularly keen to try an usual fruit juice, where it’s prickly bush and delicate berry potentially proved troublesome. Of course, our man hatched a plan.

It gave rise to a fascinating insight into solution selling.

He remarked how relatively quickly he could gather the berries, yet the processing of them took proportionately way longer.

To gather, he braved the pain of the thorns to squeeze the bunches of berries and juice into a bucket. To process, he then had to skim out seeds, twigs and various other inedible flora.

We forever chase innovative ways of unleashing killer data from inside our prospects that indisputably nails our case.

This can often be uncovered in a forum of just an hour or two. Yet what is often not quite factored in, is precisely how long it takes to make sense of. When you add to this the need to present it with punch, the processing time can be a real pain. The parallels are striking, and whenever expectations are being set, build in as much time as possible for ‘processing’.

Find That One Game Changer

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Oh wonder of wonders, England are menacing the rest of the pack at a global cricket tournament. As we blasted to the latest Twenty20 final, the best commentator around, Nasser Hussain, revealed yet another mindset attributed to 70s/80s uber-skipper Mike Brearley. Loosely summarising, it runs,

There must be one thing that you can do to change the game, whatever the state. Think of it, pick it and see it through.

He mentioned this in the context of a side struggling to contain a rampant opponent who looked like they’d already given up the ghost. He then rattled off a measure or two that could be tried and make the seemingly impossible happen.

There’s many a sales campaign I have seen prevail that not-so-long before glory were way behind in the running. What can you do in such situation to change the game?

Process Must Be Clear

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It is indisputable that the largest determinant of sales success is the creation and following of a repeatable successful sales process.

Indeed, nothing separates the flush quota-busting rep from their sleepless under-performing colleagues more than the adherence to their finely honed sales process.

Frequent surveys suggest that it almost doesn’t matter what that process is. As long as it is in place that fact alone helps propel achievement.

I’m always on the lookout for such a process and I got one in a sales trainer’s monthly email. It was called ‘clear‘. I welcome any effort to promote ‘process’ in this manner even when as in this case it’s a shame that the explanation offered doesn’t appear in keeping with the suggestion from its name. It’s as if they were desperate to use the word ‘clear’ so jemmied random words to fit in to such mnemonic; Circumstances, Leverage, Expand, Advantage & Requirement.

As an article produced to sell their services, the author obviously tries to be as vague as possible whilst enticing you to learn more. As such the precise breakdown of their proposed process remains deliberately shielded.

Yet the promising news is that they do pass on a couple of tips worthy of repetition, like the tactic, “Don’t talk about your products, services, or solutions”.

The way it’s framed is to promote the seven most common hurdles which their process seemingly overcomes. These are in themselves revealing. To loosely summarise, six are where the prospect hides or denies

  • requirement driver
  • problem impact
  • budget
  • access
  • decision process
  • progress agreement

and a seventh means you’re in death valley.

These first half-a-dozen are reputable facets to a solution sales process, it’s a pity that their proposed way to tackle them isn’t a little more, well, clear, but I guess they’d argue ’sign-up and all will become crystal’.

Briefing Notes

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The British press are all over new PM David Cameron and the honeymoon period has already thrown up features on ‘Cam the Man’.

I caught his biographer Francis Elliott explain how he works, with my ears pricking up with specific interest around briefing notes.

Apparently, he is adamant about how these should be presented. They must be a precise font and point size. And he reacts negatively to any such brief that stretches to a second or heaven forbid, even a third page.

I constantly battle with (non-sales) people on this point. I strongly maintain that any singular piece of writing (like a section of a proposal) or any briefing note (nowadays often confined to an email) must fit on one page of paper alone.

The counter argument I’ve usually had to field is that detail matters more. I don’t buy this in the slightest. I’ve blogged recently about the old saying ‘I didn’t have time to write a short note, so wrote a long one instead’.

One of the very first lessons I learned, just a couple of months into my first ever job, was when presenting a list of figures to a Board member. I showed him on-screen and the instant response was ‘put it on one page only’, followed by an explanation of why execs should only ever be given info on such a single page.

…I wish people would apply this discipline to emails too…

First Impressions Last

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A well-known truism, of course and one I was reminded of after a meeting I attended the other day. I began the forum with a simple sentence. One that put myself in the shoes of those on whom’s behalf we were outlining change and the impacts thereof.

It was meant to make people sit up, listen and think, as well as providing a tacit framework for the ensuing discussion.

I was told afterwards that this “first-person” approach had gone down well, and was “refreshing”. Then I heard the good old phrase ‘first impressions last”, thankfully in the context of mine being overwhelmingly positive.

It is incredible how true it rings. Whenever we stand up, kick-off a meeting or pitch, our first words have such power to shape what follows I can’t quite believe why people hardly ever seem to apply thought to them. Cast your own mind back to recent meetings. How did the person wanting to make the most influence handle their first impression? In most cases, I fancy you can identify improvements.

Coalition Horse Trading

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Being English, I’ve really only ever known majority government. Throughout my life it’s swung left and right, red or blue. Yet now as practically every tv station on the planet has covered, times they are a changing. Knock-knock hung parliament, hello coalition.

It has been fascinating to watch the consequent goings on over the past few days. I was delighted to see a high calibre solution selling tactic deployed.

Leaving aside the specific bargaining stances, the blues and yellows immediately appointed two negotiating teams. Heart-warmingly, they consisted of four negotiators apiece.

I was given a drubbing in a meeting as recently as November by someone about to embark on a key negotiation meeting. I asked how they’d prepared for such a big pow-wow. Of course, I uncovered that they hadn’t prepared. Despite assurances to the contrary, their efforts ultimately floundered. I gleaned little comfort from vindication as shamefully it was an opportunity lost.

The value of the negotiation ran to several hundred thousand dollars. One of my main points of advice was that a 4-strong team should be constructed. My experience fell on deaf ears. There’s no telling some people.

And what do you know? Both the UK’s Conservatives and Liberals created a 4-strong team. I await reading about how they were run, in the meantime, here’s how I’ve always advocated setting up a negotiating team with the following roles:

Leader
Starts proceedings, makes all offers, justifies all arguments.

Recorder
Detailed notes of everything; offers, currency counts, response.

Summariser
Focuses on what is agreed and what remains on the table.

Observer
Says nothing inside, everything outside. The Strategy expert.

(note that the roles of Recorder & Summariser can be combined)

It takes incredible discipline to stick to these responsibilities but the rewards can be monumental. Interestingly, the most senior person tends to play the Observer role, but ego can dictate that they instead assume the role of Leader. I’ve found that junior people can pull off being Leader with aplomb. Note too, that in what’s just transpired in Westminster, neither party leader was directly involved in the face-to-face negotiations.  Another killer pointer.

(as a postscript, initial reports suggest roles were clearly defined in the negotiations - for instance Hague & Huhne were the top-line policy directors, Letwin & Alexander were the detail guys)

Minutes v Hours

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Another channel surf, another talking head. This time former cabinet minister John Reid made a fascinating observation:

“in politics you can win the minutes but lose the hours”

We’ve all heard a phrase around ‘won the battle, lost the war’ and the specificity of this slant is intriguing. I myself have presented, successfully, to Board meetings only to find to my amazement later the granted signature fails to materialise. Such an experience made me realise that you had to plan with your allies for how to confirm victory in the immediate aftermath of a decision your way. There is indeed little point in ‘winning the minute’, ie. having your progression documented only to ‘lose the hours’ where someone who was disinclined nobbles the decision outside the meeting room.

In another literal interpretation, it is possible of course to make a short-term gain only to lose the long-term debate. The main way of avoiding this trap is to have a plan. Work to it, track it, modify it where and when necessary, yes, but take time to document where you are going, with whom and how.

Political Elevator Pitch

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Michael Brown was a Tory MP during the previous Conservative rule for 18-years. He is now a columnist for the Independent and a vibrant talking head on UK rolling news. He shared a delicious piece of personal experience with Margaret Thatcher. Apparently, she had instructed him to

“Get it out in 100 words in under a minute why I should vote [for you]“

It sounds just like the demands of an elevator pitch, a full decade before they became a widespread piece of the sales lexicon.

Two decades on, you can read several opinions around the web that such a tool has possibly fallen out of fashion, yet the ability to sum up and ‘get out’ what you can offer in such terms does, I believe, remain a valid and vital skill.

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