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Walsall’s Current Success Built On Old Fashioned Values

walsall fc banks stadium relaying pre15-16 season

The pitch about to be relaid at Banks’s Stadium, ahead of the new season, Summer 2015.

Local lad Dean Smith is Walsall Football Club Manager. The third longest serving in the League, no less.

Early days for sure, but they proudly sit atop their division. The rare heights of the next tier tantalisingly beckon.

On a “crest of a wave”, their manager revealed that he thought the current success was founded in him instilling what he termed “old-fashioned values”.

He explained these by saying how he began them with the youth teams. Here’s the three he picked out. Each player must;

  • shake hands of all opposition coaches and players at end of a game
  • carry their own bags, not let parents do so
  • clean their own boots, again, not letting parents do it for them

I wondered on any analogy between this lower league improvement and a winning Sales culture.

An insular and mollycoddled team tends to fail at any level.

Yet direct parallels didn’t quite feel right; explain your performance to other departments, gather your own leads, do your own demos.

Then I thought about ‘old-fashioned sales values’.

Overflowing funnels. Genuine win-win bids. Nothing smelly post-sale. Long-term arrangement fostered. Unique snugly fits. Process acknowledged and followed and tracked.

Let’s not have ephemeral and awkward replace valued and trusted.

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Category: sport & selling

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